GoCardless case study – Marketing Director placed in UK FinTech company

About:

GoCardless are one of the largest global B2B fintechs, with over 50,000 merchants ranging from small businesses to global enterprises.

Requirement:

In 2019, the company’s focus was shifting towards higher values; contracted deals which would require a typical SaaS pipeline of business opportunities. To achieve this, they built a team to solely focus on creating demand for their products across various countries, segments and channels. This required them to bring in an experienced strategic Marketing Director to drive a demand generation function to deliver a predictable and scalable multi-channel ‘machine’.

Solution:

Working closely with the board, we ran a rigorous search process to identify top marketing directors from high-growth B2B businesses, and who had experience running demand generation programs across multiple geographical locations, including the UK. As this was such a key role in driving GoCardless’ growth agenda, we focused on those who had exposure to the full marketing lifecycle and who demonstrated strong commercial acumen and a data-driven approach.

Result:

We placed a candidate who brought with them broad experience across the full marketing mix, who had worked with a focus on acquisition and demand generation at Egencia. They demonstrated a track record of building commercial and marketing strategies and developing high-impact, cross-functional teams.

Learn more about our senior sales and marketing capability here.