Driving Commercial Excellence in a Resurgent Economy: A Private Equity Perspective

It is undeniable that Covid-19 has had a tremendous impact on private equity activity in Europe and North America. Following the initial focus on stabilising their portfolios, investors are now focusing on strengthening and positioning them for future growth in a market where customers are changing their behaviors in irreversible ways.

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Pre-Covid, commercial excellence was already emerging as a new imperative for portfolio companies and a growing part of our private equity clients’ value creation playbooks. Despite the fact that only 45% of private equity investors realised deal value through revenue enhancement in 2019, it is clear that improving your portfolio companies’ commercial capabilities raises the odds of organic growth, something which has become an essential component of deal success.

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The go-to-market and leadership capabilities required to respond effectively post-Covid and enable future growth are now more important than ever before, and will be the focus of our panel discussion:​

• Strategic and tactical changes within B2B and B2C portfolio companies – learnings from Q2/Q3
• The role of digital marketing in B2B companies as a driver for organic growth
• Leadership challenges and skillsets required post-Covid
• The role of operating partners in driving commercial excellence across a portfolio

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Our virtual panel will consist of:

• Facilitator – Jonathan Mckay – Investor/Chair – La Fosse & Poq
• Jolenta Pilecka – CMO and Digital Marketing Operating Partner, HgCapital. Previously CMO of Aveva, Bizagi and Access Group
• Robert Roberts – Operating Partner, New Mountain Capital (US). Former Operative Executive, TPG Capital
• Joe Steele – CEO (departing), Encore Tickets.Previously CEO, Bookatable, Group e-commerce Director, Thomas Cook
• John Pearson – Chair of Mirriad, Equals Plc, Imagen; Previously CEO, Virgin Radio
• Stephen Welton – Executive Chair, British Growth Fund (BGF). Formerly Partner, CCMP

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September 22nd, 5pm UK / 9am PDT / 12pm EST

1 hour Discussion, followed by 30 minute Q&A

To attend this event, please REGISTER NOW​ or get in touch with lise.ferrier@lafosse.com.